http://www.rcmindia.com/ :-To launch the 'Budweiser brand" in India, Budweiser wanted to encourage the TG of Indian football fans to register themselves for the 2008 Budweiser Cup and experience the magic of old Trafford stadium. To engage and excite the TG, registered participants were tested for their skills in dribbling the ball, scoring goals etc
RC&M has been in business as one of India's largest experiential marketing solution providers for over 20 years now. Our experiential marketing programmes are driven by interactive campaigns that attempt to engage customers and initiate dialogues, enticing them to draw closer to the brand and build long term associations.
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